And the results are in…
Posted: 2nd October 2014 by Sabrina

Thousands of Bride’s Reveal their Intimate Secrets in Britain’s Largest Wedding Survey

Thousands of brides and brides-to-be have taken part in the Britain’s biggest wedding survey, undertaken by the UK’s leading wedding authority, Country House Wedding Venues.

In what is believed to be the most prolific bridal survey in history, over 3,000 brides were asked to not only reveal the intricate details of their big day, from colour scheme to first dance song, but also to share their most intimate wedding secrets – including insight into what it is that makes a happy marriage.

With the UK wedding industry valued at £10bn, the information uncovered by the survey will be extremely valuable to map future trends.

Examples of insights taken from the survey results include the significance of the Royal and celebrity influence over UK weddings. The most popular wedding dress worn this year contained a touch of lace, similar to the lace gown worn by the Dutchess of Cambridge in 2011. And the most popular colour scheme was revealed to be pink – mimicking a trend set by Hollywood A-Listers including Reece Witherspoon, Gwen Stefani, Julianne Moore and Anne Hathaway, who all chose pink bridal gowns for their recent weddings.

Religious ceremonies have continued to fall in popularity, with only one in four ceremonies now considered to have religious sentiment. However, British brides have not completely discarded traditions, with 85 per cent of brides wearing something old, new, borrowed and blue, and a further 87 per cent were given away by their fathers.

A new and growing tradition was revealed to be the selection of a theme, with 38 per cent of couples opting to personalise their nuptials this way. These ranged from the unsurprising ‘vintage’ theme to ‘steampunk’ or even ‘Game of Thrones’.

Regardless of personal tastes and preferences, it is clear that marriage is as important as ever to the British public. The Great British institution of marriage has weathered the recession and even wars, and with the average wedding currently costing £20,000, this is a lucrative industry which is sure to flourish in the UK for a long time to come.

Commenting on the completion of the survey, Diana Hastie, founder of Country House Wedding Venues, says: “We’re extremely excited to have conducted what is likely to be the largest survey of brides in the UK. We feel privileged to have so many brides in our database who were willing to share such intimate insights with us and now that the survey is complete, we’ll be watching the industry with keen interest to see just how accurate our trend predictions turn out to be over the coming years.”

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